TruckMargin

For food truck owner-operators

Know if each event actually made money before the next shift starts.

TruckMargin gives food truck owners one private place for event profit, menu recipes, ingredient inventory, QR order tickets, recurring overhead, permits, readiness, forecast, and clean Google Sheets backup.

Best forBusy food trucks
Launch price$25/mo
Main winEvent margin
Open Food Truck Margin Try Demo First
TruckMargin dashboard showing the current truck check, events, inventory, forecast, and profit tools
EventsRevenue, vendor fees, and notes
MenuRecipes tied to inventory counts
BackupClean owner-owned Google Sheets
Overview Demo Website Template

Why it sells

The app is for the money and prep work that point-of-sale tools do not explain.

A food truck can have a line all night and still not know what the shift kept after food cost, labor, propane, packaging, fuel, vendor fees, and overhead. TruckMargin is built around the question owners actually care about: did this event make money?

Before Sales, receipts, prep counts, and permits live everywhere.

Owners bounce between POS totals, supply runs, stock guesses, calendar notes, and memory.

After Each event gets a simple profit check.

Pick the shift, add real costs, include allocated overhead, and save the final margin back to the event.

Result Better minimums and fewer sellout surprises.

Menu recipes turn stock into how many items can be made, and forecasts warn what needs restocking before the next booking.

What is inside

Everything a food truck owner checks before and after service.

Quick setup Events, locations, truck stock, and commissary stock

Set up lunch service, breweries, festivals, catering, markets, storage, locations, and common supplies quickly.

Menu recipes Know how many items you can still make

Connect grilled cheese, melts, tacos, combos, drinks, and specials to ingredient quantities and packaging.

Profit check Event margin after real costs

Track food cost, labor, fuel, propane, vendor fees, packaging, one-off costs, and recurring overhead per event.

QR tickets + Sheets Customer order tickets and clean backup

Customers can create QR order tickets, while owners keep readable backup tabs in their own Google Sheet.

Good fit

Use it when the truck is busy enough that guessing costs real money.

Owner-operatorsYou run the truck, buy supplies, prep food, and need fast answers without accounting jargon.
Brewery and market trucksYou work repeat locations and want event minimums based on real cost and margin.
Catering trucksYou quote private events and need to protect food cost, labor, packaging, and vendor fees.
Prep-heavy menusYou need menu recipes tied to inventory so stock forecasts are based on what you actually sell.
TruckMargin populated dashboard with food truck profit and inventory data
The demo opens with populated events, recipes, inventory, forecast alerts, and saved profit checks.
TruckMargin food menu view showing menu items, recipes, and available counts
Menu recipes connect ingredients to how many grilled cheese, melts, tacos, and combos can still be made.
TruckMargin settings view with backup, billing, and account controls
Google Sheets backup is built for clean owner records, not a confusing manual script setup.

Daily habit loop

TruckMargin is built to be opened before prep, during service, and after the event.

The first screen turns the truck's daily questions into habits: what event is next, what might run out, what tickets came in, what profit has not been closed, and what paperwork is due.

Before prepNext event, location, expected sales, recipes, and stock risk.

The owner can see what needs to be prepped before the rush starts.

During serviceQR tickets, menu availability, and item counts.

The menu and scanner give the app a reason to stay open while the truck is working.

After serviceClose revenue, vendor fees, labor, propane, packaging, and food cost.

Event profit gets saved before the shift becomes a guess.

Next-booking watchPermits, commissary, maintenance, and forecast warnings.

Tomorrow's risk stays visible before it becomes a same-day scramble.

Launch pricing

Fair launch pricing for trucks that need better event numbers and customer flow.

Basic menu site$89 setup

Menu, allergens, common questions, and a clean mobile customer page.

Premium site$199 setup

Menu, photos, social links, catering/event info, QR order tickets, and stronger presentation.

Tool subscription$25/mo

Inventory, menu recipes, events, expenses, profit checks, readiness, forecast, scanner, QR menu, and backup.

Launch supportIncluded

Get direct setup help for menu items, recipes, events, inventory, expenses, and the first profit workflow.

Website templates

The public website can match the truck app.

TruckMargin is the private owner dashboard. The website templates are the customer-facing layer: menu, QR flow, events, catering, questions, and a clean way for customers to know what to do next.

$89 starterLean menu site

Home, menu, QR-friendly basics, location notes, and one customer action path.

$199 premiumFuller sales site

Menu depth, food proof, events, catering, reviews, FAQ, and stronger lead capture.

Setup flowSend info, review site

Send your menu, prices, photos, locations, and contact details. We plug it into the chosen layout.

View Truck Templates Preview Premium Site

Try before setup

Walk through the food truck workflow before adding your own menu.

Working demoSee events, inventory, menu recipes, QR tickets, expenses, readiness, forecast, and profit checks together.
Website optionPreview menu, event, catering, and premium brand website styles for the public side.
Best first testAdd an event, check ingredients, review expenses, and run a profit check after service.

Try it like a real truck owner

Open the demo, check menu capacity, then run an event profit check.

The demo is loaded with sample inventory, menu recipes, QR tickets, expenses, scheduled events, saved profit checks, readiness items, forecast alerts, and backup settings.

Open Live Demo Start Account

Interactive demo

Click through the food truck dashboard with sample event data.

This preview opens a ready-to-use sample TruckMargin account with menu recipes, inventory, QR order tickets, expenses, events, profit checks, readiness, forecast, and backup tools already filled in.

Open Full Demo

Plug-and-play website builds

Pick the website style that fits the truck.

Preview the site, compare the starter and premium looks, then choose the style that matches the business.

01Pick the style

Choose the template that fits the truck: simple menu, QR window flow, events, catering, or premium brand.

02Send the info

Menu items, prices, allergens, photos, locations, social links, catering details, and contact info.

03We plug it in

The layout is filled with their real menu and business details so it feels ready for customers.

04Review before live

They see the finished website preview and can request small wording or detail changes.

$89 starterHome, menu, QR-friendly basics, and one clean customer action path.
$199 premiumMenu depth, events, catering, reviews, FAQ, proof, and stronger lead flow.
Sales jobMake the premium tier feel like a full food truck sales site, not just a different skin.
What they buy A finished food truck website setup, not a blank template download.

You pick a layout, send real menu details and photos, then review a polished preview built around your truck.

Best fit QR menus, event schedules, catering requests, food proof, allergens, and FAQs.

The page should make ordering questions faster, private-event leads cleaner, and the menu easier to scan on a phone.

Direct link ready This product page can be sent straight to a food truck operator.

You can see the app, open the demo, preview the website styles, understand pricing, and know what info to send.

Hosting and portal options

Launch a fast public menu now, then add stronger customer flows when you are ready.

Start with a QR-friendly menu, event details, and catering requests. If you want more later, the site can add customer accounts, repeat-order paths, or private event forms connected to tools you own.

Managed website $29-$79/mo

OBG Tools hosts the site, connects your domain, handles normal menu updates, and keeps your public site running.

Self-hosted handoff $299-$999 setup

You host the finished site in your own Netlify, Vercel, or similar account with finished files, setup notes, and launch support.

Customer portal add-on $399+ setup

Add customer history, catering leads, repeat inquiries, or account-based ordering notes using a Supabase project you control.

1Send your menu, prices, photos, event schedule, catering details, domain status, and portal choice.
2We plug your details into the selected food truck template and prepare a website preview.
3If you choose a portal, we do a short Supabase setup call so your customer data stays in your account.
4Go live with managed hosting or receive a self-hosted handoff package. No surprise hosting upgrades.

Website details

Send these details so your website can be built fast.

Use this list to prepare the real content for your TruckMargin website template.

Business basics

Truck name, city/state, service area, phone, email, social links, logo, and the main action: QR menu, catering request, or event inquiry.

Menu details

Items, prices, categories, allergens, modifiers, combos, seasonal items, sold-out rules, hours, and common customer questions.

Real proof

Actual food photos, truck photos, event photos, social proof, reviews, catering setups, team photos, and any brand assets they use.

Customer flow

Where leads should go: phone, text, email, form, QR menu, catering form, order link, or your preferred request inbox.

Hosting choice

Managed by OBG Tools, self-hosted in your own account, or website plus customer portal. Include domain status and Supabase status.

Basic food truck plug-and-play builds

Each $89 option is intentionally lean: a three-page starter site for the menu, QR basics, location notes, and one customer CTA.

Plug-and-play basic $89

Simple Menu Site

A clean mobile menu site for trucks that need customers to scan, read, and choose fast.

  • Mobile-first menu with items, prices, allergens, and common questions
  • Truck name, service style, social links, and event/location notes
  • QR-friendly layout for window signs and table cards
  • Contact section for catering, private events, and pop-up requests
View Style Request Info
Plug-and-play basic $89

QR Window Menu

A scan-first menu site built around the food truck window, table cards, and quick customer questions.

  • Mobile-first menu with items, prices, allergens, and common questions
  • Truck name, service style, social links, and event/location notes
  • Strong QR-friendly layout for window signs and table cards
  • Contact section for catering, private events, and pop-up requests
View Style Request Info
Plug-and-play basic $89

Events Menu Site

A location-and-events starter site for trucks that need customers to know where they will be next.

  • Mobile-first menu with items, prices, allergens, and common questions
  • Stronger truck name, service style, social links, and event/location notes
  • QR-friendly layout for window signs and table cards
  • Contact section for catering, private events, and pop-up requests
View Style Request Info

Luxury food truck plug-and-play builds

Each $199 option is a fuller sales site with more pages, food proof, catering/event depth, reviews, FAQs, and premium lead capture.

Plug-and-play luxury $199

Premium Food Truck Site

A fuller food truck website for operators who want menu polish, catering leads, and event trust.

  • Premium homepage with menu categories, food photos, event calendar, and catering pitch
  • Customer QR ticket flow, questions, allergens, social proof, and private event CTA
  • Local SEO copy for cities, breweries, festivals, markets, and catering searches
  • Optional TruckMargin tie-in for QR tickets, inventory forecast, and event profit checks
View Style Request Info
Plug-and-play luxury $199

Catering + Events Site

A premium lead-generation site for trucks that want more private parties, offices, breweries, and catering requests.

  • Premium homepage with menu categories, food photos, event calendar, and catering pitch
  • Customer QR ticket flow, questions, allergens, social proof, and private event CTA
  • Local SEO copy for cities, breweries, festivals, markets, and catering searches
  • Optional TruckMargin tie-in for QR tickets, inventory forecast, and event profit checks
View Style Request Info
Plug-and-play luxury $199

Brand + QR Ordering Site

A premium brand site for trucks that want the public menu, QR ticket flow, and story to feel more polished.

  • Premium homepage with menu categories, food photos, event calendar, and catering pitch
  • Customer QR ticket flow, questions, allergens, social proof, and private event CTA
  • Local SEO copy for cities, breweries, festivals, markets, and catering searches
  • Optional TruckMargin tie-in for QR tickets, inventory forecast, and event profit checks
View Style Request Info